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With these strategies, we will ensure that our arts workers are well-positioned to take advantage of the work opportunities available.

Developing Audiences. Finally, we will need audiences to be supportive of and willing to pay for the arts. Having a healthy demand for the arts and culture is key to ensuring that there will continue to be opportunities for arts companies and artists. This benefits not just our artists, but our society as well, nurturing social and emotional well-being, connection to our roots and social bonding.

Under Our SG Arts Plan 2023-2027, we are creating more ways for Singaporeans to get involved in and support the arts. For instance, ArtsEverywhere@CDC is a partnership between NAC and the five Community Development Councils to bring high quality arts experiences to major heartland nodes, such as Our Tampines Hub and Toa Payoh Hub. Through monthly performances and activities, we aim to engage more than 50,000 residents in various communities across Singapore, significantly expanding opportunities for Singaporeans to support local artists and arts groups. This initiative also creates job opportunities for artists and arts groups, helps them reach new audiences to grow their audience base and generates greater awareness of their art forms.

NAC is also supporting our arts companies and artists in reaching new audiences and markets. This helps our artists to enhance their stature and marketability. For example, in the visual arts sector, NAC has consistently worked to raise the prominence of Singapore’s visual artists on the international stage by supporting their efforts to expand their reach to new audiences and collectors. In 2024, NAC supported numerous artists at overseas exhibitions and Biennales, including Robert Zhao, Ho Rui An, Bani Haykal, Zarina Muhammad and more3. NAC also supports art galleries to present Singapore artists’ works at key international fairs, including Frieze Seoul, Asia Now and Taipei Dangdai.

NAC has also supported our local writers in finding international audiences. For example, NAC worked with publishers to participate in the 2023 Frankfurt Book Fair. The publishers reported a total of 14 sales of rights post-fair, including rights sold by Marshall Cavendish and World Scientific for Singapore literary titles and children’s picture books respectively. Such deals are part of NAC’s efforts to help our writers monetise their intellectual property, finding wider audiences and contributing to their income.

With wider audiences and strong demand, we will be able to create a robust ecosystem capable of supporting strong companies and good jobs for arts workers.

The effort to improve employment outcomes for arts workers is an ongoing one. Earlier this year, we announced that the Government would be investing another $100 million to grow the arts sector over the next four years under the Our SG Arts Plan 2023-2027, on top of existing funding. This will support our efforts to build a wider audience for the arts, develop our arts workers and strengthen a robust ecosystem, all of which will contribute to creating good jobs and work opportunities for Singaporeans in the arts sector.

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